And it also needs to be shown to the affected women: we want to empower them and show their dignity rather than exposing them in text and images. This helps us keep our operating costs lower so that. This needs to be shown to our donors, who have a right to know what their money is being used for. Books For Africa cannot allocate funds for the mailing or shipping of book donations to our warehouses. A guiding principle in our fundraising letters is respect. So we can lever a great deal of help with relatively low resources. For every euro we spent on fundraising letters, we receive approximately four euros in donations. This form of advertising costs time and money, but it is a rewarding investment for the fulfilment of all our objectives. In general, the fundraising letters can be seen to prompt about one half of our donation income. The appeals for donations also help to gain new supporters. We are certain it is this comprehensive information which convinces many donors of the value of their support, which makes our commitment to the rights of women possible. So we have the fundraising newsletters and our donors’ magazine, memo, to provide this information on the successes and challenges of our work. This trust gives us the duty to report without great delay and with true, illustrative examples about the progress being made by our local projects. Today, thanks to the trust shown in us by these supporters, medica mondiale is primarily financed by private donations. Without their support it would not have been possible for us to develop our work to eliminate sexualised violence. A greater percentage of the donations then directly benefits the local women.Įver since the beginning of our activities, our commitment and the impacts have persuaded many people to make a donation in order to benefit women in war and crisis areas. Paying regular donations by direct debit or setting up a regular bank transfer also cuts down on red tape: there are fewer administrative steps and hence fewer expenses. A look at our regular donations helps us to gain an idea of whether and how it will be possible for us to intervene quickly. For example, we might receive an urgent call telling us about women in a new conflict region who urgently need medical or psychosocial assistance. This enables us to provide secure support to the women for as long as needed, which is very important: in order to cope with experiences of violence, women need long-term, continual support.Ī regular donation also makes it possible for us to react flexibly and rapidly to unusual developments and acute needs. It enhances the ability of medica mondiale to plan and provide reliable help to benefit women in war and crisis areas. By making a regular donation, you ensure long-term help can be provided to traumatised women.
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